- Netflix's subscriber growth in the fourth quarter is likely to come in below expectations, according to analysts at SunTrust.
- Though the analysts say newly released programming such as "Black Mirror,""Bandersnatch,""Bird Box," and "Taylor Swift Reputation Stadium Tour"should be able to "close the gap," they contend that meaningful growth for the fourth quarter is improbable.
- The analysts lowered their 2019 year-end price target as a result of both rising interest rates and Netflix's lower comparable multiples.
- The streaming giant is set to report quarterly earnings in two weeks.
- Watch Netflix trade live.
What may turn out to be a lift in subscriber growth from newly released programming such as "Bird Box" won't be enough to give Netflix a strong fourth-quarter finish, according to analysts at SunTrust Robinson Humphrey.
Subscriber growth for the final quarter of 2018 through November — for both domestic and international users — appears on track to come in below estimates, the analysts Matthew Thornton, Youssef Squali, Naved Khan, and Anthony Duplisea told clients in a note on Wednesday.
"Key content in December (Taylor Swift, Bird Box, Black Mirror) should close the gap," they wrote, "but meaningful 4Q upside looks unlikely."
Two overarching negative factors — rising interest rates and the stock's lower comparable multiples — led the analysts to slash their year-end 2019 price target to $355 from $410. The lower number still implies upside of about 30% from where shares ended 2018.
Other risks to the bull case, SunTrust said, include headwinds from a strengthening US dollar and increased competition from the likes of Disney and Apple. The analysts maintained their "buy" rating.
The bank forecasts domestic subscriber adds of 1.43 million to 1.75 million in the fourth-quarter (prior 1.75 million to 1.8 million) and sees total international subscribers of 5 million to 6.9 million (prior 7.3 million to 7.6 million).
Still, the analysts cited some positive developments that led them to maintain their buy rating: a strong content slate ramping up into the middle of 2019, including "Stranger Things," and a Reuters report that Netflix had hired Activision Blizzard's former chief financial officer.
"Beyond this, we believe the company still has optionality around pricing (lower and higher, depending on market), distribution/partnerships, box office, merchandising, product placement, and licensing out content," the analysts wrote.
Netflix was down nearly 3% early Wednesday to about $260 a share. The stock gained 39% last year but was down 36% from its record high of $423.21 set in June.
Netflix is scheduled to report its fourth-quarter results on January 17, with analysts surveyed by Bloomberg expecting adjusted earnings of $0.39 a share on revenue of $4.21 billion.
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