Netflix has gone through a whirlwind of changes since it began in 1997 as a DVD-by-mail service.
The company has navigated the change from DVDs to streaming to becoming a global TV network — leaving past, established competitors like Blockbuster in the dust.
But it hasn't been without hiccups along the way — remember the company's disastrous attempt to split into Netflix and Qwikster?
Jacinthe Busson, who runs the site UX Timeline, has compiled a timeline of Netflix's website changes from 1999 to the present.
Here's how its look has evolved:
SEE ALSO: Why Netflix has no interest in live video — and what Facebook could learn from that
In 1999, Netflix hadn't even settled into its red color scheme yet. And there was an emphasis on "Net" and "Flix" as two separate entities. The name was stylized "NetFlix," and there were things like FlixFinder — what it called its search feature.

By 2004, Netflix began to settle into its signature look, but it was still firmly in the pre-streaming era. One of its big draws: no late fees — "EVER!"

In 2008, Netflix introduced streaming — "It's easier than you think!" But streaming still didn't have many new releases.

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