Netflix grabs the headlines when it comes to streaming video challenging traditional TV, but a bunch of upstart services have begun to snag real audiences as well.
After a slow start, HBO Now has over two million subscribers, Showtime has more than 1.5 million streaming subscribers, and CBS All-Access was nearing that number last month. And it's not just the incumbents picking up steam. Niche services that go after people who love anime, or indie movies, or comedy have also taken hold.
In fact, over a million people now pay to subscribe to anime powerhouse Crunchyroll.
To get a sense of who is subscribing to these new services, Quantcast, a tech company which measures online trends, took a look at the demographics by combining search history and other offline data. While who is searching for a particular service isn't a perfect proxy for subscribers, it gives us a rough sense of who is interested.
Quantcast found that, by and large, the services skewed younger (18-44) and male. There was some variation, however, when it came to income level.
But the fun part came when Quantcast analyzed related interests based on other things these people were searching for. Some of them made perfect sense, like WWE Network subscribers also being interested in extreme sports. But others were pretty amusing, like Hulu and Netflix subscribers generally being into "home furnishings."
Here is what the streaming services you watch say about you, according to Quantcast:
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Netflix
Income trend: No skew.
Related interests: Sports, home furnishings, finance, and hotels.
HBO Now
Income trend: $50-100K.
Related interests:Computers, movies, and environment.
Hulu
Income trend: No skew.
Related interests: Consumer electronics, home furnishings, and travel.
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