Netflix is down 0.7% at $139.25 a share after its Super Bowl commercial featuring a preview of the second season for "Stranger Thing's" generated the most buzz on social media.
"Stranger Things" generated 307,000 tweets between 6.30 p.m. and 11.00 p.m ET on Sunday, eclipsing the mentions of any other brand on Twitter during the big game, according to data from marketing technology company Amobee.
T-Mobile was the runner-up with some 91,700 tweets about its commercial.
The "Stranger Things" ad gave viewers their first glimpse of what Eleven, Mike and the rest of the gang will be getting involved in this year, and appeared to tease a new monster they will need to overcome.
SEE ALSO: Netflix was the Super Bowl advertiser that generated the most buzz
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