Netflix's stock is down 13% on Tuesday, after the streaming video service's new subscriber additions came in way below expectations in the second quarter.
Netflix added 160,000 U.S. subscribers in the second quarter, compared to Wall Street's forecast of 509,000, and its international growth also missed targets.
The company blamed the lack of subscriber growth on the media's coverage of the "'un-grandfathering' of Netflix accounts" that resulted in price hikes for many subscribers.
Analysts cut their price targets for the stock, though many are still bullish.
Here are some of the key takeaways from analysts who cover the stock:
Macquarie: NEUTRAL
Rating: Neutral
Price Target: $85 (cut from $110)
Comment: "The irony is Netflix is beating EPS estimates due to its higher pricing. But higher pricing hurt sub levels in 2011 and subs are what matters for this stock."
Nomura: BULLISH
Rating: Buy
Price Target: $110 (cut from $115)
Comment: "As we had warned on 6/20/16, Netflix's international subscriber growth is beginning to slow as the company laps launch quarters for major markets. That being said, we believe the market underappreciates the revenue growth the company is showing from recent price increases. Moreover, Netflix reported contribution profit and operating income above expectations due to revenue growth exceeding expense growth."
Bank of America Merrill Lynch: BULLISH
Rating: Buy
Price Target: $
Comment: "Expect a volatile 2H16 as Bears are emboldened on negative news and Bulls reevaluate long term sub targets. Reiterate Buy; Increased churn limited to FY16 and higher APRU should help fund future content spend."
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