European regulators plan to force American video streaming companies like Netflix and Amazon to show more European TV shows and movies, The Financial Times reports.
The paper has seen a draft of a European Commission proposal which is set to be announced next week. It will subject on-demand video platforms to the same rules at broadcasters — requiring them to ensure that 20% of the content they offer is European in origin, as national broadcast services already do.
Netflix and Amazon did not immediately respond to Business Insider's request for comment — though the former has expressed concerns. In a response to the proposals also seen by The Financial Times, it warned: "Rigid numerical quotas risk suffocating the market for on-demand audiovisual media services ... An obligation to carry content to meet a numerical quota may cause new players to struggle to achieve a sustainable business model."
It added: "The focus of European audiovisual media policy should be on incentivising the production of European content and not imposing quotas on broadcasters or other … providers who would struggle to meet the supply."
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