Netflix has launched a fun outdoor advertising campaign in France that lets passers-by face-swap with characters from their favorite shows.
As we first saw reported on The Drum, the posters feature characters from shows including "House of Cards,""Orange is the New Black," and "Daredevil" positioned next to a "your face here" symbol.
To get the face-swap to work, people taking part need to fire up Snapchat and use the face-swap function inside the app to take a selfie.
Like so:
La bonne idée ?! :) #daredevil#houseofcards#oitnbpic.twitter.com/9eCXfwGptd
— Nicolas Garnier (@Nikoslyders) April 23, 2016
Dans mon quartier, affichage @NetflixFR pour réaliser des Face Swap avec ses héros #NetflixSwappic.twitter.com/fKpw8QYI48
— Golem13 (@Golem_13) April 22, 2016#netflixswap avec snapchat... Du marketing bien fait. En mode #guerilla devant chez canal. #kevinspacey#advertisingpic.twitter.com/FaEGTAXEB5
— Arnaud Gouénard (@Arnaud_Gnrd) April 21, 2016
And the award for the best #NetflixSwap is going to @RoseEllenDix Schmidt 👏🏼 pic.twitter.com/YofMymmjYt
— Hugo Drujon (@la_druj) April 12, 2016
Faceswap dégueulasse #OITNB#NetflixSwap@NetflixFRpic.twitter.com/ohK0RHQal6
— Pierre Bonneyrat (@PierreBonneyrat) April 21, 2016
Campagne print Netflix pour faire un faceswap avec les héros de ses séries. Win. #netflixswappic.twitter.com/B5vOmlros8
— Jérémie Ballarin (@jeandjer) April 26, 2016@Chris_Ramone se prend pour #FrankUnderwood#netflixswappic.twitter.com/pVRlXxPuN4
— Thomas Montet (@ThomasMontet) April 26, 2016#Netflixswap👌🏼 pic.twitter.com/lGCNHI5t7L
— Anthony Maison (@anthonymaison) May 2, 2016#netflixswappic.twitter.com/ay2gl0XHyF
— jefoufou (@inceste2citron) April 23, 2016
Remind me never to do a Face/Off with Kevin Spacey #netflixswappic.twitter.com/LPQhpRH4VA
— Bex April May (@bexlectric) April 12, 2016
Cette finale de #TopChef me retourne la face... #netflixswappic.twitter.com/34y9NjFopv
— Julia Lagrée (@jlagree) April 11, 2016
UNBREAKABLE @KimmySchmidt#netflixswappic.twitter.com/mjcctamRec
— Bex April May (@bexlectric) April 11, 2016SEE ALSO: Netflix lifted the lid on how the algorithm that recommends you titles to watch actually works
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